When a major Australian coal company made a takeover offer for a listed rival it approached fowlstone to assist it in managing communication with investors, the media and staff.
The asset was highly sought after and the prospect of a counter-bidder emerging was high. Ultimately a third party emerged with a large equity holding seeking to thwart the bid with numerous referrals to the Takeovers Panel.
fowlstone developed a proactive communications campaign to educate key investors and journalists on the rationale for the offer and the unique benefits achievable through the combination of the merged group. This also included a rapid response capability to effectively manage issues as they arose.
Seeking to build early momentum for the offer, fowlstone implemented a proactive proxy solicitation and advertising campaign to achieve high retail acceptances.
The offeror was successful in reaching control of the target at an early juncture with an extremely high level of retail acceptances.