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rapid response capability minimises fallout from high profile product recall
seperator

pr challenge

Even the most experienced international companies can find themselves in trouble on major projects in offshore locations. To work its way through a complex set of issues, the company engaged fowlstone as strategic communications counsel to the Managing Director.

fowlstone's role

fowlstone developed strategy and crafted messaging through a multi-year, multi-country process as the company responded to market and regulatory concerns about significant cost overruns on a high-profile project in the United Kingdom. This extended to assisting the client manage its interaction with staff, customers, partners and lenders through this turbulent period.

fowlstone also helped the company weather an extortion threat and manage several in-depth journalistic investigations by major television programs in Australia and the United Kingdom. In addition, it helped manage issues surrounding a raft of litigation in Australia and the United Kingdom including the UK High Court; a significant class action; and a complex investigation and ultimately settlement with the Australian corporate regulator, ASIC.

benefits to our client

The Managing Director highly valued fowlstone’s strategic advice and willingness to work alongside his executive team as required, even through until dawn on numerous occasions. This enabled the company to manage the needs of different stakeholders and maximise control over its message while ensuring the market, media, employees and regulators remained well informed.

The effective communications strategy ultimately paved the way for a significant re-rating of the company as it emerged from this challenging period. fowlstone went on to help the organisation effect the multi-billion dollar agreed takeover of its business and subsequent delisting from the ASX


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